How completely we capture your customers' journeys, and how honestly we attribute them. Every order below is synced directly from Shopify — the order total always reconciles to your store exactly.
Revenue reconciliation
We sync 100% of Shopify orders, so revenue always ties out exactly. "Attributed" means we matched the order to a marketing journey — the rest is genuine direct.
Platform over-reporting
Self-reported conversions from each ad platform, summed, far exceed your actual order count. Tracify assigns every order to one journey, so our number reconciles to reality.
The platforms together claim 10,380 conversions against 4,287 real orders — a 2.4× overcount. Most of that gap is the same customer counted by both Meta and Google.
Journey depth
Share of attributed orders that touched more than one channel before buying.
See it for yourself
One anonymized order, reconstructed across platforms. Step through to see how a single customer touched both Meta and Google before converting — counted once.
Tracking coverage
Sessions arriving with a platform click ID but no Tracify parameter — a setup gap to close. Low is good.
| Source | Paid sessions | Missing TRC | Rate |
|---|---|---|---|
| Meta | 38,210 | 412 | 1.1% |
| 29,640 | 980 | 3.3% | |
| TikTok | 7,120 | 88 | 1.2% |
Privacy-forward capture
Cookie-based tools lose the journey when a visitor rejects tracking. Our server-side capture keeps most of it.
On rejected traffic, Tracify recovers 2.4× more journeys than a cookie-only pixel.
Single identities tied to an implausible order count — a sign of broken stitching.
Orders whose session has no on-site activity before checkout — capture failure, not behavior.
Genuine direct skews to returning buyers. A high first-time share suggests missed touchpoints.
Direct share should sit within normal DTC ranges. Sustained drift above the ceiling points to attribution loss rather than real direct behavior.
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